Allow me to introduce myself…

I’m Yolanda McAdam.  I’m a social media and marketing strategist who helps small business owners attract quality clients and increase sales with BS-FREE strategies, tools and processes that work.

Here’s my story

I currently live in Edmonton, Alberta! (Go Oilers!)

I’m originally from South Africa but came to Canada in 2009.

I am a wife and mother of two sons.  I love coffee, technology, and spontaneous road trips (in that order)!

I started out in finance and investment banking where I learned the value of exceptional customer service. I quickly moved up the ranks and have worked in business administration, HR/Training, and marketing.

In 2003 I left the corporate world to start my own consultancy because I was tired of the office politics and I wanted to widen the net and help more people achieve their vision of success.

I registered my business, paid a huge amount of money for a website, printed business cards and set about finding clients.

My business thrived but in many ways I failed.

Let me explain:

I said YES! to every client.

I was so determined to make my business work that I was too afraid to say no to clients who didn’t fit my ideal client profile.

I compromised on my values.

Instead of working fewer hours and having more flexibility so I could spend more time with my family, I found myself working harder and longer hours!

The result?


It was so bad I actually took a year off to recuperate and then went back to being an employee.

I worked as a social media manager and marketing manager before starting this biz.

I don’t want you to make the same mistakes I have made over the years which is why I only share what works! 

Since 2010, I’ve worked with entrepreneurs and small business owners in the following industries:




My work experience has given me a unique perspective; one that allows me to help my clients integrate their business and personal goals.

What does this mean for you? 


I can help you create a thriving and successful business that will support the life you want to live. 


Interested in working with me?

Click here to find out how!

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