About

Marketing strategist and business coach

Allow me to introduce myself…

I’m Yolanda McAdam.  I’m a business coach and marketing strategist who helps small business owners grow their audience and thrive online with BS-FREE strategies, tools and processes that work.

Here’s my story

I currently live in Edmonton, Alberta! (Go Oilers!)

I’m originally from South Africa but came to Canada in 2009.

I am a wife and mother of two sons.  I love coffee, technology, and spontaneous road trips (in that order)!

I started out in finance and investment banking where I learned the value of exceptional customer service. I quickly moved up the ranks and have worked in business administration, HR/Training, and marketing.

In 2003 I left the corporate world to start my own consultancy because I was tired of the office politics and I wanted to widen the net and help more people achieve their vision of success.

I registered my business, paid a huge amount of money for a website, printed business cards and set about finding clients.

My business thrived but in many ways I failed.

Let me explain:

I said YES! to every client.

I was so determined to make my business work that I was too afraid to say no to clients who didn’t fit my ideal client profile.

I compromised on my values.

Instead of working fewer hours and having more flexibility so I could spend more time with my family, I found myself working harder and longer hours!

The result?

Burnout. 

It was so bad I actually closed up shop (literally since I had a brick and mortar consultancy), took a year off to recuperate and then went back to being an employee.

I don’t want you to make the same mistakes.  I know meaningful success – success that you achieve on your own terms – is possible! And can be achieved if you master your mindset, your messaging and your marketing.

Those years as an employee helped me hone my project management and marketing skills and since 2010  I’ve worked with entrepreneurs and small business owners in the following industries:

✔️HEALTH & WELLNESS

✔️CONSTRUCTION & PROPERTY DEVELOPMENT

✔️BUSINESS COACHES AND TRAINERS

My work experience has given me a unique perspective; one that allows me to help my clients integrate their business and personal goals.

What does this mean for you? 

 

I can help you create a thriving and successful business that will support the life you want to live. 

 

Interested in working with me?

Click here to find out how!

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