Smart Ways To Boost Your Content With Images

I started drawing when I was four because I wanted to tell stories. Of course, I could have just told stories but some part of me understood even then, that like all my favourite illustrated children’s books, if I wanted people’s attention I should include pictures. So my stories became presentations that included drawing sequences …

How To Map Out A Content Strategy That Gets More Shares

Here’s something that is preventing you from growing your audience: The same content in the same format on all your channels. Let me explain. If your main content channel is your blog (and it should be – because you own your blog) and you’re sharing content in your social media channels in the same format over …

My Instagram Project: Part Three

This is the last post in a series >>My Instagram Project: What’s working and what’s not. You can read Part One here and Part Two here. +++ Let me start by saying I did it! I reached my goal of 150 followers before the end of this month and exceeded my goal. So now, I’ve …

My Instagram Project: Part Two

This is PART 2 of My Instagram Project in which I share what’s working and what’s not.  Haven’t read PART 1? Read it here. 7 Days in after publishing my transparent Instagram project post and I have 115 followers!!! (I started with 54 followers) That’s 112% growth! So it looks like I am on track to reach …

My Instagram Project. What’s Working and What’s Not.

A little while ago I noticed something interesting, more and more of my ideal clients were hanging out on Instagram. They still use Facebook and LinkedIn, but this year they’ve taken to Instagram like ducks to water. So of course, I wasn’t going to stand by and watch from the sidelines. No sirree.   If …

The Secret To Content That Gets Read And Shared

Here’s a question I get asked a lot: “How do I get more people to read my blog?” Just last week, a subscriber (a relatively new blogger) asked me this question and mentioned her frustration at “vague statements” about what makes content “great”. Maybe, like her, you’re ready to tear your hair out if you …

A Story On Bravery and Foolishness and Why Both Are Required

Rule #1: Never go on a walking safari unchaperoned. Or maybe it’s Rule #2. After “Don’t feed the animals.” Anyway,  I can’t remember but you should follow these rules, for sure. I know this. The story One fine afternoon, my business partner and I decided we were tired of waiting for our chaperone (aka guide- …