3 Powerful Lessons Learned In 2017

How was 2017 for you, both personally and professionally? Have you had a chance yet to review what worked and what didn’t work for you this year? And most importantly what lessons did you learn that will help make next year, your best year yet? Since 2013 I’ve been setting an “overall” intention for the …

5 Marketing Myths That Are Hurting Your Business

Anyone who has ever spent time with me during allergy season will tell you that I have a “funny” sneeze. It sounds more like a scream than a sneeze and I’m mercilessly mocked by my family because of it. My sons tell me it sounds like I’m being attacked by an “ax-murderer”. So how did …

Optimize Your Content With Keywords: Here’s How

Are you burying your head in the sand because you’re intimidated by SEO? Search engine optimization sounds scary but the truth is, you don’t have to be a search engineer (yes, they exist) to optimize your content. Unless of course, you blog for your mother and a group of friends. Then you don’t have to …

Smart Ways To Boost Your Content With Images

I started drawing when I was four because I wanted to tell stories. Of course, I could have just told stories but some part of me understood even then, that like all my favourite illustrated children’s books, if I wanted people’s attention I should include pictures. So my stories became presentations that included drawing sequences …

How To Map Out A Content Strategy That Gets More Shares

Here’s something that is preventing you from growing your audience: The same content in the same format on all your channels. Let me explain. If your main content channel is your blog (and it should be – because you own your blog) and you’re sharing content in your social media channels in the same format over …

My Instagram Project: Part Three

This is the last post in a series >>My Instagram Project: What’s working and what’s not. You can read Part One here and Part Two here. +++ Let me start by saying I did it! I reached my goal of 150 followers before the end of this month and exceeded my goal. So now, I’ve …

My Instagram Project: Part Two

This is PART 2 of My Instagram Project in which I share what’s working and what’s not.  Haven’t read PART 1? Read it here. 7 Days in after publishing my transparent Instagram project post and I have 115 followers!!! (I started with 54 followers) That’s 112% growth! So it looks like I am on track to reach …