There’s a good chance that this month you’re in “planning mode” and outlining your business objectives for the year or at least Q1.
You’re also probably thinking of adding a new app, feature or social media platform and if you’re feeling unsure I want to help.
In this post I’m sharing the top 3 social media trends I believe you should add to your toolkit.
But know this: just because something is new or new(ish) and sparkly does not mean you should try it on.
The same goes with technology.
Before trying a new tool always consider how it will serve your community.
This is the single most important question you have to ask yourself before adopting a new tool or practice:
How will this serve my community?
If your ideal audience isn’t hanging out on Instagram for example, then why share Instagram stories?
Next, keep it real. If you know you would rather eat nails than show up live then consider something else, like starting a podcast.
Don’t let yourself or your community of followers and fans down, by starting something you know you won’t be able to sustain or do on a consistent basis.
Now let’s talk a little about social before we dive into the top 3 trends because if you’re a regular reader of this blog, you will know I’m all about strategy.
So let’s get clarity.
You already know that social media helps with boosting brand awareness and reach but are you aware that it also solves problems?
More than 50% of small business owners in the US rely on social as their primary digital marketing technique. (Source: Hootsuite)
Let me explain:
As a small business owner, what problem do you want social to solve?
In other words, what business objective or objectives are you hoping social will help you achieve?
Here are a few examples:
I want to:
- Use social to stand out or differentiate from my competitors
- Use social to acquire new customers/clients
- Use social to educate, entertain and inspire my audience
- Use social listening (to uncover customer preferences and future opportunities)
Write down your social media objective/objectives.
Here are the three most important social media trends you need to be aware of:
Ephemeral content is content that is short-lived and this type of content is hugely popular (Instagram Stories, for example, has over 300 million daily users).
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite)
You can create ephemeral content on Facebook, Snapchat and Instagram.
YouTube is also working on its own version called Reels. So, keep an eye out for that.
Start using Instagram stories to
- Grow your fanbase
- Keep your loyal followers engaged
- Have some fun
Creating these stories should only take a few minutes. Remember no one is expecting a perfectly polished and poised video that is going to disappear in 24 hours. You can draw, write or add augmented reality filters.
- Share an interesting location
- Use the polls feature to find out more about your audience
- Share real glimpses of your life
- Share an event
This trend continues from last year and is not going to go away anytime soon.
Video is the easiest to consume content type and the most popular so give your audience a chance to get to know more about you and your products and services.
“Video content gets the best reach and engagement on Facebook for both organic and paid. Share your story in your videos: the story of your business, your team, your clients’ success stories, behind-the-scenes, your vision, what your business stands for, etc. Draw your audience in. Use simple tools, including your own smartphone to record and broadcast with Facebook Live.” – Mari Smith
Show up on good days, less-than-awesome days and don’t call it quits when your cat jumps on your desk and licks the camera.
Seriously. Your peeps will love you and your cat all the more, for these I’m-not-in-control-of-everything moments.
Have you been on LinkedIn lately?
If not you should head on over, right after reading and sharing this post.😉
LinkedIn has morphed into an exciting powerhouse in the last year.
Here are some new features that have made it easier to connect and engage with prospects.
- LinkedIn video
- Published content can be seen by anyone on the web. People don’t have to login to LinkedIn to view your content.
Two quick tips for LinkedIn success:
- LinkedIn is a social networking site so be social. Don’t just hit “like”. Leave a 2 -3 sentence comment and engage, not only with connections but with other people who have left a comment on an article or post you enjoyed.
- Write about what your ideal client wants to know.
Now over to you…
What trend do you plan to invest in or do more of, this year?
PS. If you haven’t already done so, check out my interview with Glady of Heart Take The Wheel for my Socially Awesome! series.
Join hundreds of subcribers in my resource library!
Subscribe to get immediate access to FREE and helpful content!