I started drawing when I was four because I wanted to tell stories.
Of course, I could have just told stories but some part of me understood even then, that like all my favourite illustrated children’s books, if I wanted people’s attention I should include pictures.
So my stories became presentations that included drawing sequences of stick people and many half-formed creatures.
Images are powerful because they evoke emotion and stick with you far longer than words.
As a blogger and marketer including visuals on your blog and social media platforms is the smart thing to do if you want your audience to read and remember your content.
So let’s take a look at smart ways you can boost your content with images by also covering the following:
- Why do images work?
- How do you use images?
- What images should you choose?
Why do images work?
It’s a brain thing.
We “think” in pictures. When we read, we’re creating pictures in our mind in order to follow and understand what we’re reading.
This demands effort which is why some of us would rather watch a movie than read a book for example.
An image has the power to move us quickly from one emotional state to another, turn an assumption or belief on its head and alter our perception, in a hot second.
Not sure about this? Take a minute to think of some of Time magazine’s most iconic covers.
I bet a few stand out in your mind.
Do you know why?
Or if you love art and visiting museums, consider your favourite paintings?
Why are they your favourites?
How do they make you feel?
What memories do they invoke?
Before you hit publish on your next blog post, write down the feeling you hope to evoke or the point you want to drive home, then choose an image that your reader will be able to associate with that feeling or message.
How to use images
“A picture is worth a thousand words”
Images capture attention in a way that words often can’t which is why every blog post you create and publish should include more than one image.
In this report by Hubspot on visual marketing, they make mention of the following:
In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)
If you’re creating videos and believe you have “covered” your “image” requirement, think again because video implies a time commitment.
First-time visitors especially need to be “captured” as soon as they enter your blog.
And an image has the ability to hook our attention and arouse curiosity.
be sure to implement the following:
Image best practices
- The image file name should relate to the image’s content.
- Your image should be in one of Google’s supported formats: JPEG, PNG, GIF, BMP, SVG or WebP.
- The ALT attribute of your image should be filled in and described in a human-friendly way. This is to help the search bots find your content. And here’s another tip – include a keyword phrase in your ALT attribute.
You can also read Google’s recommendations here.
What images should you use
Carefully chosen images can help you stand out or be completely ignored. If you’re not actively creating a branded and attractive blog and equally remarkable social media presence you are definitely missing out.
Make sure that your branding feels right to you and that it will appeal to your ideal audience.
Remember to do this >> add your unique flavour to your visuals.
You want your audience to get a real sense of who you are and what you’re about. This is because no one does business with someone they don’t like or trust, so “hiding” behind a highly-curated and polished Instagram feed for example, is not going to do you any favours.
“Perfection is shallow, unreal and fatally uninteresting. – Anne Lamott
Stay interesting and relevant by creating videos, sharing selfies and “behind-the-scenes” posts that show your personality and help connect your audience with you.
Now over to you…
How are you using images and is it boosting your content?
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