My Instagram Project: Part Two

This is PART 2 of My Instagram Project in which I share what’s working and what’s not.  Haven’t read PART 1? Read it here.

7 Days in after publishing my transparent Instagram project post and I have 115 followers!!!

(I started with 54 followers)

That’s 112% growth!

So it looks like I am on track to reach my goal of 150 followers by end of month.

*happy dance!*  I may even exceed my goal!

Ok, let’s dive right in…

My hashtag strategy

  1. I’ve been applying between 20 – 30 hashtags on each post. (Instagram allows up to 30, so go for it!)
  2. I’m avoiding generic hashtags like #love and #beautiful.
  3. I add these hashtags under COMMENT and not in the main body of the post and post my comment IMMEDIATELY after posting.
  4. I save all my hashtags in my NOTES on my phone and I have a note for each day of the week.  This is how I choose to categorize my hashtags but you can categorize your hashtags differently, for example:  “home decor”, “kids”…
  5. I make sure to include a hashtag that highlights the day of the week.  For example #Saturdayvibes.
  6. I’m using hashtags of varying popularity.  I start out with a few hashtags with over a million users and then I add the less popular ones.
  7. I use location-based hashtags.  I live in Edmonton, Alberta (Canada) so I include hashtags for my city and province.  Since most of my clients are local and I primarily want to attract the attention of local businesses, I have also included hashtags like #localbusiness.  I highly recommend you do the same if you work with or collaborate with local businesses.
  8. I use Websta to track my popular hashtags, analyze my account and to search for trending hashtags.  I also like INK361.

Takeaway:

Use and experiment with hashtags.

my #Instagram hashtag strategy

 

My “follow” strategy

I’ve been following back almost everyone who follows me.

I don’t follow private accounts with no bio.  I don’t follow “get rich quick” accounts and this probably goes without saying but I’m not following “glamour” models and the like…

I’m actively searching and following businesses that I believe I can collaborate or/and work with.  I do this daily and I don’t spend more than 5 minutes on this task.

Takeaway:

Engage with those who follow you.

How have I been promoting my Instagram account?

I have been promoting my account as follows:

  1. In this blog.
  2. In Facebook Groups that allow you to promote your social media accounts.
  3. Via email (subscribers).

Takeaway:

Promote your Instagram everywhere.

How have I been expediting growth and follower loyalty?

  1. I’ve been commenting on posts that have really stood out for me but I am not doing this as consistently as I want to…I’m planning on changing that this week.
  2. I have been responding to all legit and meaningful comments.
  3. I like and follow posts, in that order.  I don’t believe you should just follow and not show you have looked at the account before following.

Takeaway:

Leave comments.

Respond to comments.

Worth mentioning…

Georgia Tech and Yahoo labs looked at 1.1 million pictures on Instagram and discovered that pictures with faces get 38% more likes and 32% more comments, so unsurprisingly, my most popular post was a pic of yours truly.

Screen Shot 2017-09-18 at 7.47.42 PM.png

Takeaway:

Be in more posts.

What changes will I make to my strategy?

“However beautiful the strategy, you should occasionally look at the results” – Sir Winston Churchill

I started out posting 1 x a day 6 days a week, but last week I posted 1x a day for 7 days. This week I am going to post 2x a day for at least 6 days a week and see how that goes.

I am doing this because of you.  So thank you for your comments and suggestions. ?

Overview

Here is a screenshot of my Instagram analytics (18 September 2017)

as of 18 September, 2017

Read the final post – Part 3 here.

Now over to you…

Have you been marketing your biz on Instagram? What are your top tips? I’d love to know what has been working for you!

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About Yolanda

I help small business owners stand out so they can attract a consistent flow of ideal clients. I have over a decade's experience in marketing and business coaching and can help with online marketing, Social Media, content creation, SEO optimization and paid advertising.

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  1. Pingback: My Instagram Project. What's Working and What's Not. - suite532 | Business Coaching & Online Marketing

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