My 10 Favourite Business and Marketing Books

Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I have recommended. 

I read a lot of business and marketing content including books and I’m often asked which books I would recommend.

So for this post, I have purposefully selected books that I think of as “primers”.

That is, you should start with these books, but if you haven’t that’s ok.

They’re so good that regardless of where you are at with your business you will gain invaluable insights.

Here then are my 10 favourite business and marketing books:

my ten favourite business and marketing books #businesstips #successtips

Think and Grow Rich by Napoleon Hill

If you are interested in the Law Of Attraction this is an essential read.  This book quite literally changed my life and is the book I most recommend.

You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be.” – Napoleon Hill

Who should read this?  Everyone.

Drive by Daniel H. Pink:

If you’ve ever wondered why you do what you do? Then you’ll love this book (if you manage people this is a MUST read).  This book is a book about motivation and the author shares some surprising facts about our true motivations (surprise! it’s not money) and offers smart techniques for putting these into action.

“Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.” – Daniel H. Pink

Who should read this? Leaders, managers and psychology buffs.

Purple Cow by Seth Godin

To succeed in business you’re either remarkable or invisible. Your choice.

This book is a classic and it’s filled with tons of examples of companies that are successful and the reasons they stay successful.

PS. If you’re a serious marketer and aren’t following Seth Godin and devouring everything he writes, you need to tell me why.  Seriously.  I want to hear from you.

“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

Who should read this?  Entrepreneurs. Business Owners

Mindset by Carol S. Dweck:

This book characterizes mindset into growth and fixed oriented and is a game changer.

“Becoming is better than being” – Carol S. Dweck

Who should read this? Everyone. Parents.  

Influence:  The Psychology of Persuasion by Robert B. Cialdini

This book is THE classic on persuasion.  I can’t begin to summarize it except to say that gems like the following all come from this book.

  • Expensive implies quality.
  • The power of contrast.
  • Reciprocity.
  • Social Proof…

Buy it.  Read it.

The way to love anything is to realize that it might be lost.” – Robert B. Cialdini

Who should read this?  Marketers. Entrepreneurs. Business Owners.

The 10X Rule by Grant Cardone:  

This book is a literal kick up the butt!  If you’re prone to procrastinating and keeping your couch warm while you binge watch shows on Netflix get this book.  

“You know, you don’t need to grow old to die. I was dying at the age of 20 as a result of no direction and no purpose.” – Grant Cardone

Who should read this?  Entrepreneurs. Business Owners.

Everybody Writes by Ann Handley:  

Here’s a quick reminder – your content can make or break you.  This is your guide to attracting clients/customers with stellar communication.

“In an online world, our online words are our emissaries; they tell the world who we are,” – Ann Handley

Who should read this?  Marketers.  Entrepreneurs. Business Owners.

DOTCOM Secrets by Russell Brunson

If you’re new to the online marketing space you will want to get this book asap.  Very easy to read and FULL of super helpful advice on how to grow your audience and build sales funnels.

The value ladder is the key to building your marketing funnels and mastering everything else.  – Russel Brunson

Who should read this:  Marketers. Entrepreneurs.

To Sell is Human by Daniel H. Pink

Hands down my favourite book on selling because let’s face it most books on sales are unremarkable. Daniel Pink has a gift for storytelling and he offers helpful advice throughout the book on how to “move” people.

“Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve instead.” – Daniel H. Pink

Who should read this?  Entrepreneurs.  Leaders.  Managers.

business and marketing books

Duct Tape Marketing:  The World’s Most Practical Small Business Marketing Guide by John Jantsch

This is a practical and easy to follow guide on how to grow your small business.  A must buy!

My definition of marketing is: “getting someone who has a need to know, like and trust you.” – John Jantsch

Who should read this?  Small business owners.

Now over to you…

Have you read any or all of these books?  What book would you recommend? 

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About Yolanda

I help entrepreneurs and business owners accomplish more by implementing marketing strategies that drive sales. I have over a decade's experience in marketing and business coaching and can help with online marketing, Social Media, content creation, SEO optimization and paid advertising.