As the busy owner of a company, you have a lot on your plate and that includes social media marketing.
But social media marketing as you’ve probably figured out by now is not just about sharing cat memes and blog posts.
In fact, it can be downright difficult to master, which is why many business owners hire social media managers because they understand social media done right can:
- Boost your marketing by getting the word out about your business
- Increase engagement
- Drive traffic to your website
- Help your email marketing
If you can’t afford to hire a full-time social media manager just yet, then I highly recommend you hire someone with social media marketing experience for at least 2-3 hours a week (more if that person is creating content for you) so you can benefit from social.
One of the biggest hurdles faced by entrepreneurs is coming up with ideas of what message/s to share on social media.
Not all businesses have this problem. Food, Fashion, and Lifestyle brands have plenty to share on Instagram, Pinterest and Facebook for example.
However, if you’re a service provider, a plumber or electrician, for example, you could be on a constant hunt for ideas.
The first thing you need to do of course is to have a deep understanding of your target audience.
Remember when marketing you are always selling to a targeted audience, not a general audience.
Once you have that down pat, you may want to try out these 5 ways to win at social media:
1. Sell yourself
This probably sounds self-explanatory.
And it is if you know what makes you different.
What you need to communicate is not what makes you better than your best competitors but what makes you different.
Get clear on what sets you apart from the competition without coming across salesy and sleazy, and communicate your value to your target audience.
Go on, tell them.
Tip: Use Live Video to connect with your audience.
2. Curate other people’s content
The most successful businesses understand that we are all in the publishing game. So while you want your brand to stay top of mind, you also don’t want to make it all about you and your services and products.
Think of your social media channel as a magazine. You want to be a source of useful and valuable information. So curate and share relevant and useful information with your customers.
Start out by following thought leaders and influencers and sharing their insights.
Tip: Aim to build relationships with influencers. Start by looking for thought leaders closer to home.
3. Engage with your followers and customers
Social media is about connection.
It’s about interacting and getting to know your ideal prospects and buyers.
That said, know this:
Engagement with your brand is more important than the number of followers.
If you have 1000 followers on Facebook and no comments or shares then you need to revisit your strategy.
You can facilitate conversation by doing the following:
- Ask questions
- Create and use hashtags that are relevant to your business
- Create quizzes and surveys
- Play games (again, making sure you stay relevant)
Tip: Closed questions which start with “should”, “would”, “which” and “who” attract more comments.
4. Mine your old posts for content ideas
Read over old comments on your blog posts or comments on social media and see if you can create a blog post or video in which you provide a solution to a problem or answer a question.
If you’re on top of things with your social media and blogging, you will have replied to all comments. However, consider sharing your response with your broader audience.
Tip: This method works especially well if you want to start a “askmeanything” or “tiptuesday” campaign.
5. Look at your social insights and website analytics
One of the hardest things about creating content is you can never be sure if you’re actually going to get any eyeballs on it.
Actually, the good news is, you can significantly boost your chances of visibility if you mine your website and social media analytics.
Look for posts that were popular in the past with your audience and let that inspire new post ideas.
Tip: Look at categories. For example if you are a business coach and you occasionally write about productivity and those posts consistently get more views, consider expanding on that subject.
Further recommended reading: The Top 3 Social Media Trends You Should Add To Your Toolkit
Now over to you, what would you add to this?
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